Izzy Melody's teething rings were created by Alissa Koopal after she was unable to find a durable, safe, convenient and lightweight product that soothed her baby's itchy gums.

MIA Colour Logo Jpeg

"But that was not good enough so I began looking at how I could create my own."

Koopal spent time researching materials and ideas before coming up with the Izzy Melody BabyBangle, which is named after her daughters Isabella May and Chloe Melody. It is made of medical-grade silicone and stands up to the sterilization process unlike many other teethers on the market.

"It ticks all the boxes," she said. "The most important thing is it is hygienic and safe for baby and does its primary job of soothing a teething child.

"But the range of colours and the fact it can be worn as a bangle by mums means you always have it with you, you don't have to remember to pack it in a travel bag."

Izzy Melody's bands can be found in John Lewis and Mothercare, while Koopal also has plans for a major expansion this year. But whatever happens in the future, she intends to retain the manufacturing element in Great Britain.

She said: "When you are making products for babies it is vital that the safety and quality is preserved. For that reason I am keeping production in Britain, where it is easier for me to maintain control and keep an eye on the work ethics.

"It was not an easy decision, some potential investors were put off by my stance, but the most important thing is that I have confidence that the products I sell are 100 per cent safe."

The Merseyside Innovation Awards judging panel has now recognised the potential of the Izzy Melody bangle.

"Innovation does not have to be very complicated," said Merseyside Innovation Awards founder Brian McCann, partner and director of MC Vanguard Corporate Finance.

"Sometimes the best ideas are simple, what is key for us is that they are innovative. The Izzy Melody bangle is definitely innovative and we are proud to announce it has won the February award."

Entries are still open for the Merseyside Innovation Awards 2015. The overall winner will receive the £10,000 cash prize, with runners up given the chance to access specialist business support to the value of £2,000.  For more information please visit Merseyside Innovation Awards or send an email.

This story was first published in Insider North West on 11 March and can be read here.