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Mitchell Charlesworth clients rally during pandemic

It’s easy to overlook success in the face of the coronavirus pandemic, so we wanted to applaud some of the great work being delivered by clients who have positively reacted and adapted during this time.

Media and Digital Limited

Cheshire based digital marketing agency MaD (Media and Digital Limited) put their digital wherewithal to excellent use with the development of a new website, “Support Warrington”, which allows local businesses in Warrington and the surrounding areas to advertise for free and tell the world they are still open for business during COVID-19.  If you would like to sign up please visit

Whilst access to schools has been severely restricted, MaD have also launched a ‘Virtual Tours’ service, allowing Year 6 pupils and their families to experience their new school from the safety of home, together with a ‘Transition’ service, to offer reassurance to new pupils, allow them to meet their new teachers virtually, and welcome them to their new school.  You can view an example here.

The People’s Powerhouse

Like most organisations, Manchester based movement and voice for the North The People’s Powerhouse have had to shift focus to how to adapt their work to be relevant and possible during the pandemic.   Earlier this year The People’s Powerhouse had secured funding to embark upon a road trip across the North of England to canvas as many opinions as possible on their views on life in the North, and their visions for improvement of their regions.  However they found their visionary plans severely curtailed when the lockdown was imposed.

As a result, The People’s Powerhouse partnered with media company Northern Soul to share good news stories from across the North in England showing the best of humanity through COVID-19.  The People’s Powerhouse have now featured over 100 organisations in their good news articles:

Looking ahead to recovery post-COVID 19,  The People’s Powerhouse are also inviting public opinion on a large and grassroots scale from voluntary and community organisations across the North as part of their Recovery Coalition.  To become involved please email The People’s Powerhouse.

Spice Kitchen Online

Meanwhile retail client Spice Kitchen rallied to ensure they met unprecedented levels of demand as the nation turned to the internet to source supplies. The artisanal food company, who specialise in traditional Indian spice tins, reacted quickly to the Government’s announcements and deployed additional safety measures at their Widnes factory.   Their swift reactions meant that they could adapt their online/offline retail model to 100% e-commerce almost overnight.

Their efforts have allowed them to continue to trade, with May having been their busiest month ever.  Spice Kitchen’s actions also saw them receive coverage in a national newspaper.  You can read all about it here:

Optimum Group

In early April, Liverpool based Optimum Group turned their attentions from coffee and desserts to the assembly and delivery of PPE visors, suitable for NHS staff and other key workers for use in the fight against coronavirus.

Spurred on by the dire shortage of PPE for frontline workers, the group sourced a large quantity of polypropylene and acetate together with a blueprint to produce medical visors.  Their actions have seen the team assemble almost 40,000 visors to date for distribution to various organisations, including the NHS, care homes, funeral homes and public transport companies.

The Group have turned two of their Costa stores in Gateacre and Crosby over to PPE Collection and Assembly hubs.  Instead of coffees and desserts, staff from the Group’s Costa Coffee shops and Kaspa’s dessert parlour have been taught how to assemble PPE visors, and they are now manning the hubs 6 days a week distributing visors to those in need.

The Optimum Group are inviting NHS, caregivers and other front line workers across the Merseyside region to visit the hubs to collect PPE if needed.  For further information please contact Optimum Group founder Dave Connor.

On behalf of Mitchell Charlesworth we would like to say a big well done to you all.