Media Trust has launched a series of free digital marketing strategy webinars, created especially for charities.
Media Trust says the webinars are designed to help charities to effectively promote their work online, grow and engage audiences and increase their visibility.
The pre-recorded webinars cover:
- Digital Marketing Strategy: The Basics
- Content and Tactics
- Digital Marketing Channels
The webinars form part of Media Trust’s Summer Digital Resources Programme which so far includes Digital Leadership Stories, a five-part film series that provides an inside look into small charities that are leading the way in digital and a Digital Marketing Toolkit. The toolkit is a set of templates designed to help charity leaders and those involved in their charity’s marketing develop and implement an effective digital marketing strategy.
Jenny Walton, director of charity services at Media Trust, said: “Now is the time for Media Trust to respond to the challenges that charities face, with the digital skills report and NCVO almanac revealing a serious skills gap with many small charities in the United Kingdom.”
The Summer Digital Resources Programme is available via the Media Trust Resource Hub which gives charities access to insights, training and guides from those who are shaping the way charities market and communicate in the digital world.
“At Media Trust, we understand the challenges faced by the sector to adapt to an ever evolving digital space and this is the basis of why we have developed these free online digital resources as a response to the need to bridge the skills gap, ensuring they are free and accessible to charities of all sizes,” added Walton.
To access the free webinars and other useful content on the Media Trust Resource Hub please visit: https://mediatrust.org/communications-support/resource-hub/
Whilst we are on the subject of marketing your charity, did you see the charity branding tips in our last issue? To read the article please visit: https://www.mitchellcharlesworth.co.uk/resources/articles/charity-newsletter-january-2019/charity-branding-tips/
For further information please contact a member of our Charities team: